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And his income wen....

As Rocco started to become something of a celebrity (he s trained Spike Lee, JFK Jr., been on ESPN and recently won an Emmy for a show he did for MTV), he saw that he didn t have the time to train many people one-on-one so he shifted his business to almost exclusively bootcamps and consultations.

So When Rocco Said There s A Revenue Stream 99% Of Trainers Are Missing Out On That Has Made Me Hundreds Of Thousands Of Dollars Jim and I Listened Up If you know Rocco, you know we didn t have to pry the information out of him once he sensed our interest.

He was running bootcamps when the only other people running bootcamps were the armed forces and THEY consulted with him.

You name it, Rocco s done it.

Before long Rocco was seeing that while he was making $100 an hour for training clients, he was making $250 an hour for doing these consultations.

The Key To Your Success As A Fitness Professional Is Multiple Streams Of Income.

He s done one-on-one training.

But, in all honesty, it's not the competition that's going to make it harder and harder for trainers to thrive.

It s the reliance on one stream of income- and it plagues 90% of personal training businesses.

That was the basis of a conversation that Jim Labadie and I were having with our friend Rocco Castellano.

It is what it is.

He s trained in clubs, owned studios and trained in home.

Rocco has been in the training game for over 20 years and has seen (and employed) most every personal training business model in existence.

Competition within the fitness industry is a way of life.

Rocco proceeded to tell us that back when he first filled up his training schedule he was still getting a steady stream of people wanting to hire him.

He knew that he couldn t take on any more clients, but he didn t want to turn these people away so he developed a one-time paid consultation where the person could meet with him and walk away with the tools they needed to be successful on their own.